Google Analytics has undergone many versions since its inception. It is currently on its 4th iteration of the platform which is called GA4. GA4, now being the default Google Analytics installation, is the renamed version for the (App + Web) Property that Google had released in 2019 in a Beta form. GA4 has currently replaced UA, Universal Analytics. One notable feature of GA4 is a natural integration with Google’s BigQuery a feature previously only available with the enterprise GA 360. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.As of…
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SEO 101 Back to Top 10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. See blue links. Web crawler: The process by which search engines discover your web pages.