Personalization

Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve customer satisfaction, digital sales conversion, marketing results, branding, and improved website metrics as well as for advertising. Personalization is a key element in social media and recommender systems. Personalization is affecting every sector of society — work, leisure and citizenship.

Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improve…

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SEO Dictionary
SEO 101 Back to Top 10 blue links: The format search engines used to display search results; ten organic results all appearing in the same format. See blue links. Web crawler: The process by which search engines discover your web pages.   
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